A PRODUCT BRIEF WITH A PRACTICAL PATH
Refine the details
your customers notice.
Explore feasible changes to an existing product: available shades, finishes, applicators, containers and presentation. We assess your request before proposing options, samples and a project-specific quotation.
Product Customization
A clear brief.
A considered next step.
For brands seeking a considered variation of a suitable existing product, with options reviewed before investment.
Translate the idea into a brief
Share references and the characteristics that matter: format, appearance, shade direction, user experience and target price.
Check what is feasible
Review your request against available product and component options. Feasibility, minimum quantities and testing needs are confirmed before commitment.
Compare samples
Review agreed samples and provide specific feedback. Revisions, charges and additional lead time are agreed in advance.
Keep specifications clear
Record approved choices, relevant tolerances, packaging details and required checks so the order has a defined reference.
WORKING TOGETHER
From enquiry
to agreed order.
Define the brief
Describe your customer, reference product, intended market and preferred quantity.
Review available routes
Assess suitable existing options and the changes that can be supported.
Sample and refine
Check agreed samples and document feedback against your brief.
Confirm requirements
Review specifications, packaging and applicable documentation or testing needs.
Approve the project
Agree the final specification, quotation and schedule before the order proceeds.
DOCUMENTATION & SUPPORTING EVIDENCE
Ask for the details
that apply.
Changes to composition, use or packaging may affect the documentation and testing needed. We confirm what is available and identify outstanding requirements for the agreed product and destination.
BEFORE YOU START
Good to know.
Order requirements are confirmed against your product, quantity and destination.
Can you match a reference product exactly?
A reference communicates your direction. We assess feasible options and supply samples for review; an exact match is not assumed or guaranteed.
Can I change the shade or applicator?
These requests can be assessed for suitable products. Components, quantities and sample requirements vary by project.
Do you offer completely new formula development?
Our starting point is suitable existing products and feasible customization. More extensive development requires a separate capability and feasibility review.
What should I send first?
Send a reference, product type, desired changes, target quantity, price range and destination country.
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